A Call to End Gender-Based Violence
In 1989, the horrific tragedy at Montréal’s École Polytechnique claimed the lives of 14 women and sparked a national reckoning on male violence against women. In response, a group of men in Toronto launched the White Ribbon Campaign in 1991, pledging to end gender-based violence and promote equality.
What started as a symbol of allyship has grown into a global movement fostering healthy masculinities through education, empathy, and accountability, empowering men and boys to be champions of change.
